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How to Recognize and Repair Redirect Chains: A Guide

Do you ever sense like you’re going on a virtual detour? You likely understand what I mean. You click on a link, and it appears to take you thru a whole collection of other links until you finally arrive on the page you desired.

It’s time-eating and irritating. We call these collection of hyperlinks redirect chains.

According to Semrush, eight.Fifty eight percentage of web sites have a redirect chain.

Sure, it’s now not a big quantity, however it’s a hassle worth solving to improve the consumer revel in.

In this publish, I’ll provide an explanation for what redirect chains are, a way to spot them, and the way to repair them.

If that sounds proper, then permit’s get started with an explanation.

What Is a Redirect Chain?

I’m certain you’ve taken the scenic direction at the least as soon as throughout your travels.

Rather than going from point A to factor B, you go the lengthy way round before you subsequently get wherein you’re purported to be.

A redirect chain works further. It’s a sequence of HTTP redirects that arise whilst a web browser or server sends a request to get right of entry to a selected URL. Let’s check an instance:

n the state of affairs above, while a consumer or search engine attempts to get admission to URL A, they may be redirected to URL B, after which redirected once more to URL C earlier than attaining the final vacation spot, forming a redirect chain.

Instead of going on your destination, the server responds with a redirect practise to ship the browser to a one of a kind URL. The maximum common include 301 redirects or 302 redirects.

Problems arise whilst this includes a couple of redirection steps, creating a “chain” of redirects.

Aside from being puzzling, those redirects gradual down the customer’s adventure, making for a negative customer revel in. In addition, serps have a more difficult time expertise your website shape that can affect your rank within the seek engine consequences page (SERPs). Redirect chains affect search engine marketing in other ways, too. I’ll discover the ones subsequent.

How Redirect Chains Hurt search engine marketing

Let’s talk about redirect chains and search engine optimization.

Addressing redirect chains isn’t pretty much retaining your traffic glad. You additionally want to keep away from them because of the impact they could have to your search engine marketing.


These days, Google puts a greater emphasis on the person enjoy. Naturally, it wishes searchers to locate the content material they’re searching out quickly and without problems. That’s why serps aren’t so keen on pages or websites that take users along the scenic path.

If there’s some thing about your website that Google doesn’t like—along with gradual loading pages because of redirect chains—you may lose function inside the SERPs which in flip impacts your usual visibility, conversions, and leads.

Then there’s “hyperlink juice.”

This is a term utilized in search engine marketing to explain the fee or authority that a hyperlink from one web site passes to some other web site. Redirect chains can use up your link juice and negatively affect your search engine optimization efforts.

Delayed crawling is another difficulty. Search engines like Google can abandon crawling if a internet site has too many redirect chains.

The Relationship Between Old Content and Redirect Chains

Adding a redirect makes experience if you’re shifting content material to a new area or optimizing URL slugs.

Additionally, each blog proprietor has content material that needs updating, or you would possibly have had a website revamp and made a few URL adjustments.

Website owners generally add redirects whilst updating content to take readers to a brand new or refreshed page. I use redirects on my weblog to make sure traffic and engines like google are pointed to the suitable URLs once I replace older content material.

It looks as if an easy sufficient restoration, doesn’t it?

However, things can move incorrect if you don’t take a look at redirect chains, so as an alternative of getting taken to the brand new URL, your reader gets type of gets lost in transit.

When redirect chains are in location, this may have an effect on a website’s performance, increasing load times and inflicting 404 errors and damaged links.

To avoid this difficulty, it’s fine to limit redirects with the aid of making sure the redirect goes directly to the very last goal URL while updating content material to speed up your website online and preserve traffic satisfied.

Redirect Chains vs. Redirect Loops

As I’ve mentioned, a redirect chain happens whilst a internet site has multiple redirects guiding visitors from one URL to every other.

For instance, URL One takes the traveler to URL Two, then URL Three, and so forth.

A redirect loop refers to 2 or greater redirects directed closer to each other. This then creates a “loop” and maintains traffic caught there.

Redirect loops may be due to some matters, such as incorrect redirect configurations, conflicting redirect policies, or issues with caching. They can occur inside a website’s internal URLs or among distinctive websites.

The simplest way to repair them is by way of doing away with one of the redirects and breaking the loop, which we’ll discuss in extra element later..

Now you know the issues a redirect chain can reason, it’s time to discuss how to find them.

How to Find a Redirect Chain

Before doing away with them, you’ll first need to test for a redirect chain.

You can take a few manual steps to discover redirect chains. However, the usage of a device or putting in a plugin will make existence a great deal less difficult.

I like to apply Screaming Frog’s search engine optimization Spider, which lets you upload a bulk listing of URLs, or it could scan your website.

To use Screaming Frog, follow those commands;

Download the search engine marketing Spider device (it’s loose for 500 URLs).

Head over to Screaming Frog’s website and also you’ll see a button to download the tool.

Open the device and enter your website URL.

Once you’ve hooked up the tool, you could take a look at for redirects by crawling a internet site or uploading a list of URLs. To begin, you ought to see something like this:

In this case, I entered https://www.Neilpatel.Com on the pinnacle of the screen to use for instance then hit “begin.”

After a few minutes, the device crawled my internet site and returned the following review:

View redirects with the aid of clicking the “Response Codes” tab and choosing the “Redirection 3XX” filter.

To dig a little deeper, I checked the tab below the search bar for “Response Codes” then applied a clear out to look for “Redirection 3XX”. These repute codes mean the requested resource has moved to a extraordinary place and the purchaser needs to comply with a redirection to reach the desired useful resource.

Look at the redirect vacation spot beneath the “Redirect URL” column.

With the filters applied, you could see the address, content kind, popularity code, indexability, indexability reputation, inlinks, response time, redirect URL, and redirect type for every 3XX redirection. At this factor we want to awareness on the “Redirect URL” column.

Go to the “Inlinks” tab to find the source of the redirect.

Now you have got a list of your URLs, pick one then navigate to the lowest of the page and locate the tab for “inlinks.” From here you could see the source of the redirect.

If you want to view the links in a spreadsheet, go to the “Bulk Export” alternative at the top of the menu. Then click “Response Codes” and “Redirection 3XX links.”

To view inner redirect chains or discover redirect loops, click on “reports” in the top menu shown in step 6. Export the redirects report.


Go to the top menu, pick “Mode,” after which ”listing.” You can add your URLs through report or paste them in manually.

Screaming Frog suggests reading the “How to Audit Redirects Using the search engine optimization Spider” guide earlier than uploading bulk URLs.

Tools to Help You Find Redirect Chains

There are numerous tools available that can assist you in figuring out and resolving redirect chains on your website. Here is a listing of gear that can be useful:

Yoast search engine marketing (WordPress plugin): Yoast is WordPress’s maximum popular plugin. Among its many features is a redirect manager that helps you do away with 404 mistakes and deadends and redirects users and bots away from antique weblinks to their new URLs. It also creates redirects when you delete an vintage blog publish. However, it most effective works with paid WordPress debts, and also you’ll also need to buy the Yoast plugin.

Screaming Frog search engine optimization Spider: This internet site crawler device identifies redirect chains and loops in your website. You can use it to move slowly your web site and analyze the redirect structure, helping you discover and clear up any redirect chain troubles.

Ahrefs search engine optimization Toolbar: A beneficial device in case you need to discover long redirect chains. It presents a unfastened function for checking redirect chains and different SEO-associated internet site troubles.

Httpstatus.Io: If you’ve currently migrated your internet site, use this device to check redirects. It assessments for and identifies redirect chains and HTTP popularity codes and offers you recommendations for checking redirect problems.

Small search engine marketing gear: This is a loose redirect checker tool. Use it to get redirect insights, test for URL redirects and review the redirect direction, identify if a URL has more than one redirects, and deliver data about the whole redirect chain. To use the device, input your URL and click on the blue “redirection” field.

Redirection (WordPress plugin): A popular device that helps you to control 301 redirections and 404 mistakes. You can use it to find whatever from a few to heaps of redirects. Redirection can also check whilst post and page permalinks get an replace and robotically update them.

Google Chrome Dev Tools: Using this device, you can navigate to a web site you want to test for redirects via assessing the network requests and filtering repute codes to look if a redirect has came about. Like the opposite gear, this possible take care of a couple of redirects as there’s no specific restriction on the redirects you could check.

By the use of any of the above tools, you could effectively find redirects, then it’s time to restore them.

How to Fix a Redirect Chain

Fixing a redirect chain involves making sure the vintage URL is redirected directly to the new URL. The goal is to eliminate pointless redirects in the chain to preserve your “link juice” and enhance the user enjoy. Here’s how you can try this:

Identify the redirect chain: Check your internet site for any redirect chains. Do this the usage of redirect checker equipment just like the ones stated on this publish.

Update the redirects: Once you’ve recognized the redirect chain, update the redirects to make sure the old URL is redirected directly to the new URL. You can try this via editing the .Htaccess report. However, this approach can create even greater errors if you don’t get it proper. You also can use a WordPress plugin or cast off any needless redirect chains with a tool like Botify.

Test the redirects: After updating the redirects, make certain they work correctly. You can use on-line redirect checker gear or manually test the URLs to affirm that the redirects work.

Update internal links: After solving the redirect chain, replace any internal hyperlinks pointing to the vintage URL. Update those hyperlinks to the brand new URL to ensure a continuing person experience and avoid capability redirect loops.

You’re all done!


What is a redirect chain?

A redirect chain refers to the collection of redirects that happen when you attempt to get admission to a URL. This can appear because you’ve moved a page, and the URL needs updating. Instead of going directly to wherein you want to head, the browser or search engine goes through numerous redirect chains.

How to find redirect chains in Screaming Frog?

Go to Screaming Frog’s search engine optimization Spider and enter your URL. The tool then crawls the website and produces a “redirect chains” file detailing URLs with multiple redirections.

How to restoration redirect chains?

The fastest manner is to apply a tool or a WordPress plugin. To do it manually, you could replace your internet site’s .Htaccess or server configuration to create a single redirect, however handiest when you have the information.

You’ll want to go to your website’s server or content control system and access the configuration files. Next, dispose of the redirect chain and replace it with a single redirect web page to

How to find redirect chains?

Screaming Frog, Sitebulb, Ahref’s search engine marketing toolbar, and Redirect are simply some of the redirect chain checker tools you may use.

WordPress plugins consist of Yoast search engine optimization and Redirection.

Are redirect chains bad for search engine optimization?

Yes. Redirect chains damage search engine optimization with the aid of causing sluggish loading times. Page pace is a Google rating aspect, so something that slows loading instances can be bad news for your website rating.


Understanding and addressing a redirect chain offers your traffic the seamless and efficient person enjoy they want.

By fixing redirect chains, you can enhance load times, prevent error messages from frustrating visitors, and keep away from perplexing search engine crawlers.

Now you’ve examine this far, you’ll have a far clearer knowledge of redirect chains, their potential impact on search engine marketing, and know how to repair them.

All it takes is a tool like Screaming Frog to pick out a redirect chain, hone in at the hassle URLs, and enhance your website revel in.

Have you skilled redirect chain troubles? How did you repair them?

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