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Google modifies what constitutes “top ads”





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Google up to date its definition of top commercials in its Help Center to higher mirror how commercials can seem in Google Search

A spokesperson informed Search Engine Land that this just a “definitional change” and that it would now not affect how overall performance metrics are calculated.

What are top advertisements? Top commercials are ads that seem above the natural end result, and additionally below organic results for certain queries. As explaiend by way of Google:
“When humans search on Google, text commercials can seem at one of a kind positions relative to organic search results. Top ads are adjoining to the top organic search outcomes. Top commercials are typically above the pinnacle natural effects, although pinnacle advertisements may additionally display below the pinnacle natural search consequences on sure queries. Placement of pinnacle advertisements is dynamic and might alternate based totally on the user’s search.”
Why now. Google modified its definition of pinnacle commercials after testing commercials among search outcomes returned in October. Patrick Stox, Ahrefs product marketing consultant, technical SEO and logo ambassador, noticed subsidized posts had been acting in which the third and 5th organic positions normally run and shared a screenshot on X:
Why we care. This update may want to suggest that Google is progressing with its idea to insert commercials among organic seek results, as seen in trials final yr. This trade may want to doubtlessly result in more clicks for advertisers in regions of Google Search that have historically been reserved for organic content.

 

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